When your business requires plenty of local customers, you need to be easy to find. Few people will navigate beyond the first page of results when entering a search into Google. If your site is not optimized for the search engines, a first-page result is difficult to achieve. Use these five tips for better local SEO in 2019.
Join Google My Business
You need people to find your business, and a simple way to do that is to make sure that you are on Google My Business. This process requires filling out a form through snail mail. This is done in order to make sure that you are who you say you are. Once you are registered, you can use SEO friendly writing in your business description. Add your categories, hours, location, parking information and more essentials to your account.
Google Review Link
Reviews are an ideal way to increase the visibility of your business. A lot of people cannot be bothered to write a review, especially if your service or products were good or great. Most people only leave reviews if the service was terrible. You can take control over your reviews by inserting a Google review link onto your product or service pages. A Google review link shortens the process of leaving a review, thereby reducing friction and dramatically increasing the likelihood that a customer will leave a review.
Build Up Your Backlinks
The content on your site should have some quality backlinks. Those links should not be from competing businesses. For example, let’s say that you own a pizza shop. You want people to order pizza, appetizers, and soda. Perhaps there is a great art gallery down the street, or maybe there is an ice cream shop around the corner. Talk to the owners of those businesses and see if they can add a link to your business on their site. You would add links to their businesses on your site. A line in your site’s content could include, “After you scoop up the last slice of pizza, stop by Tasty’s Ice Cream Shop for dessert and finish your night at the Retro Arcade, which is steps away from our front door.”
Blog About Local Events
Insurance agents that want more local customers should engage with the community. One easy way to do this is with a blog. Writing about local events is an ideal way to boost SEO and search engine rankings. For example, your company might want to promote a local health and wellness event at a community center or a kids’ 1K race in a blog post. You could easily tie that into some of the content that is already on your site.
Give Each Service its Own Landing Page
As an insurance producer, you likely offer different services or products to your customers. Perhaps you offer homeowner’s insurance, renter’s insurance, auto insurance, and life insurance. Make sure that you have separate landing pages for each service. You might want to break those pages down more, such as having a landing page for new drivers, multiple driver households, teen drivers and leisure-only drivers. Your home page can have links to all of these separate pages.
Each of these tips can be implemented separately or at the same time. When you add content to your site, make sure that the layout is responsive to the mobile environment. Also, consider optimizing your site for voice searches. Once you put these tips into action, your site should generate more visits and conversions for your insurance business.
Ready to take your career to the next level? Join the ILIAA!